Grayce Slobodian
Designer & Strategist
Designing services, products, graphics, and experiences.
focused on equity, empathy, and human-centred design
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focused on equity, empathy, and human-centred design ✦
analyzing the complex problems of
today to plan for a better tomorrow
Meet Grayce, a service designer and foresight strategist who lives for messy problems and bold ideas. She’s passionate about unpacking the complexities of today to design more thoughtful, equitable futures. Whether she’s mapping a system, leading a research sprint, or crafting a visual story, Grayce brings a mix of curiosity, creativity, and care to everything she does.
With a background in qualitative research, service development, strategic foresight, and graphic design, she thrives in end-to-end work, from the first brainstorm to final execution. Her sweet spot? Human-centred design that’s rooted in empathy and built to make an impact.
Outside of work, Grayce is always exploring. You might find her traveling the world, flying planes, rock-climbing, editing videos, learning new languages, experimenting in the kitchen, watching anime, sitting with a good book, or taking a well-earned nap.
Always curious, always creating.
what Grayce can do for you
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what Grayce can do for you ✦
Capabilities
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To truly gain perspective and understanding, research has to occur. With over seven years of experience, Grayce often weaves mixed-method studies into her work; using qualitative and quantitative methods to best capture the ‘big’ picture of a project. Her research aims to understand internal and external factors while uncovering underlying patterns. Some methods may include;
Case Studies
Literature Reviews
Interviews
Focus Groups
Surveys
Horizon Scanning
(Digital) Ethnography
Conceptual Research
Participatory Action Research
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As a trained futurist Grayce intertwines futures thinking into her everyday work. She focuses on centering human experiences at the base of her research; assisting her in developing an array of possible, plausible, and preferred futures. By applying a variety of methods, Grayce can assist in uncovering gaps and highlighting opportunities for projects, products, and organizations to best prepare for any situation. Some methods may include;
Horizon Scanning
Trend / Driver Analysis
Future Searching
Scenario Planning
Quantitative Analysis
Virtual or In-Person Workshops
Immersive Futures Development
Talks and Lectures
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Because Grayce has a background in service design and innovation, she places humans at the centre of her work. She emphasizes that designers can create service plans that illustrate sustainable solutions and optimal experiences for products people want, need, and like. Some methods and tools Grayce incorporates are;
Stakeholder Analysis
Ecosystem Mapping
Human-centred Design
Journey Mapping
Service Patterning
Service Blueprinting
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Graphic design isn't just about aesthetics; it's about communication, clarity, and connection. Grayce approaches graphic design as a tool to make ideas accessible and impactful. She believes that design should not only look good but serve a purpose—amplifying messages, simplifying complexity, and engaging people meaningfully. Through thoughtful visual storytelling, she crafts assets that are both beautiful and functional, enhancing the user experience across digital and print platforms. Some methods and tools Grayce incorporates are:
Visual Identity Development
Typography & Layout Design
Colour Theory
Information Hierarchy
Accessibility & Inclusive Design
Information Design & Data Visualization
Prototyping & Iteration
selected service design, strategy, and foresight projects
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selected service design, strategy, and foresight projects ✦
Work, Work, Work, Work, Work…
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![keys in a door]()
first-time home buyers
Service Design |
With limited affordable homes, a high cost of living, and home prices that continue to climb the path to homeownership has become increasingly out of reach for many. This organization asked Grayce to identify key opportunities and the needs of first-time home buyers.
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![Person in an online meeting on their laptop]()
Online & Digital Learning
Strategic Foresight |
Due to the Covid-19 pandemic, education institutions undertook transformative changes. Grayce explored current and future states of online and digital learning in Post-Secondary Art (PSA) institutions while highlighting key challenges and opportunities for change.
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![Money spread across the table]()
Money Moves
Service Design |
Grayce was asked to explore how this organization could reshape their current offerings and disrupt the traditional banking sector. She was tasked with shaping potential future states and end-to-end experiences for a brand new service offering.
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![Person holding a stethoscope in a heart]()
Home Care Portal
Service Design | UX Research |
This organization set a strategic goal of co-designing a virtual portal; interested in offering user-friendly solutions that support both caregivers and those receiving care. Grayce was asked to investigate current client and user experience in the organization's virtual client portal.
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![phone with image of heart and kiss face]()
Future of Online Dating
Strategic Foresight | Systems Thinking |
This project set out to explore the broader implications of digital romance. By examining social, economic, environmental, political, and values-based dimensions, the team aimed to surface key dilemmas and challenges shaping the present and future of online connection.
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![People at a meeting table]()
Community Youth Mapping
Strategy | Systems Thinking |
In Lima, Perú, youth find themselves at the crossroads of tradition and transformation. The goal of this project was to explore the realities youth confront and the systems that shape their experiences; aiming to understand their needs and how available services tackle those needs.
selected graphic design and video editing projects
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selected graphic design and video editing projects ✦
Dream it, draft it, design it…
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![Film camera filming an interview]()
Interviews
Filming | Post-Production |
Grayce worked with the Town of Caledon to lead a video promotions project for the CIP program. She led the project from concept to completion, including storyboards, filming, post-production editing, and final delivery.
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![Open book]()
Report Layouts
Graphic Design | Print | Digital |
Grayce partnered with clients to design clear, accessible, and visually engaging layouts for print and digital. She focused on transforming complex information into organized, reader-friendly formats.
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![Grayce mapping out designs on a white board]()
Graphic Design
Merchandise | Print | Digital |
Grayce collaborates with an array of clients to design and deliver creative materials. Her work spans print and digital formats, including merchandise, infographics, logos, and campaign designs.
